littlewoods catalogue

Littlewoods History
The first Littlewoods home shopping catalogue was published in May 1932 by John Moores, the founder of Littlewoods Pools. Originally it had only 168 pages, small in comparison to todays bumper catalogue that weighs in at over 1,000 pages. The catalogue quickly became a huge success and by 1934 the annual turnover reached £400,000 and by 1936 it had grown to over 4m. Historically the catalogues were run by millions of "agents", who showed them to relatives, friends and neighbours. They would collect orders and payments in return for a commission. In 2002 Littlewoods was sold to Sir David and Sir Frederick Barclay, known as the Barclay brothers (owners of the Ritz hotel in London). In 2004 GUS Plc also sold its home shopping catalogues (which included Great Universal Stores catalogue) to the Barclay twins to merge into their Littlewoods business which was known as Littlewoods Shop Direct Group until a rebranding in 2008 when it became Shop Direct Group, which is now the UK’s largest home shopping company and is further enhanced by the acquisition of the failed Woolworths brand in 2009.


Fashion
Littlewoods offers unbeatable value with the ease of shopping for a modern lifestyle with a choice of over 40,000 great value products. As Trinny & Susannah are so fond of telling us, Littlewoods is "The home of big brands"